Axosoft’s “It was never a dress” campaign aims primarily to equate men and women in certain commonly male occupations.
The male sign has pants and the female sign is in a dress. This could be a bit outdated and restrictive now. The Arizona-based Axosoft Company, as part of a campaign seeking to equate men and women in certain commonly male occupations, came up with the idea for a new female toilet sign. The new sign was presented at the “Girls in Tech” conference.
The Axosoft company claims that the triangle that represented the dress on the sign for the women’s restroom should never have represented the dress. They turned the dress into a cloak at the new sign, saying that women could be superheroes. In science, technology, the arts, maths, politics, the streets and in our homes, women are often invisible, uninvited or simply bypassed. Girls and women interested in science, technology, mechanics and math are a minority.
The “It was never a dress” campaign aims to spark conversations about accepting women into any occupation. It is not just about equality for women, it is also about filling a major job shortage in many professions.