Perfume has always been a trademark of women and men around the world. It surrounds us with its cloud of breath ability. Mainstream perfume brands are known to produce perfumes in large quantities that they market. In contrast, the so-called niche companies have their own perfumers, which sometimes develop special fragrance notes for years. To them, packaging and advertising are less important and exclusive and luxurious ingredients are their imperative. Niche firms existed long before modern scents. Members of the royal families (Queen Victoria and Queen Elizabeth I) had their own special bottles of perfume. Some of these perfume ingredients are priced at or more expensive than gold.
For example, a purple iris, ambergris or oud butter that costs three years to dry costs about 33,000 Euros. The perfume market is constantly evolving and upgrading. New plants are being introduced and this industry is constantly growing.
The most famous niche perfumes
Annick Goutal – One of the most famous French niche companies since 1981. For the perfume designer Annick Goutal as inspiration for creating Eau d’Hadrien (citrus-aromatic fragrance with notes of ylang-ylang, Sicilian lemon, tangerine, grapefruit and cypress) was the novel Marguerite Yourcenar Hadrian’s Memoirs.
Creed – Founded in 1760. It is owned by the family. All perfume ingredients are ground, measured, filtered and mixed by hand.
Acqua di Parma-Baron Carlo Magnani was the heir to one of the oldest families in the Italian city of Parma in the early 20th century. he hired a perfumer to make a handmade perfume for him. This perfume captivates many with its scent of rosemary, lavender, lemon and jasmine and the accords of Bulgarian rose, amber and white musk.
Amouage-Sultan of Oman Qaboos Bin Said founded this perfume in 1983. In translation, he means “waves of love.” The ornaments on the perfume are handmade. The perfume contains 120 premium ingredients.
Clive Christian-perfume Clive Christian No.1 is listed in 2007 in the Guinness Book of Records as the most expensive in the world. His perfumes are called liquid jewels. Clive Christian started his own fragrance story by taking over the famous London house of Crown (founded in 19th century London). Christian was awarded the Order of the British Empire in 2012 for all his contributions to the perfume industry.