Placebo is a fake medicine that does not contain medicinal substances (Lat. Placere = like). Medicines containing medicinal substances are called “verumi”. The placebo effect occurs when the patient is satisfied that the medication he is using has a therapeutic effect. However, this effect often leads to real improvements in patients’ health status. The patient’s confidence in improving the condition activates the brain cells, which affect mood, immunity and pain. True or false information that a patient has been given a medication that will relieve his or her pain and may heal it stimulates the secretion of beneficial natural substances that bring comfort, relieve depression and pain and suppress pain while relieving stress.
If the patient constantly takes the same pink pill containing an active drug (not a pharmacological substance), he or she will believe in its cure and expect healing. If a patient starts taking the same pink pill that does not contain the active drug, they will still believe in its effectiveness and feel better.
The leading European country for placebo effect research is Germany. Harvard University and Standford are leading U.S. institutions in placebo effect research. There are some interesting results that say that there is a link between placebo and weight loss, which proves the power of suggestion, which is a psychological (not medical) phenomenon.
In the 19th century, French pharmacist Emil Cloue pioneered the consciously enhancing the placebo effect. When administering medication to patients, he told them that they would soon be in better health if they used the medication. It would soon get positive results. Science concludes that a placebo or fake drug can be effective in patients as traditional medical therapy if there is good communication between patients and pharmacologists. Emotional hormones will be reduced due to digitalisation of healthcare and impaired communication between patients and healthcare professionals.