WELL KNOWN AMERICAN FOOTWEAR BRAND – JIMMY CHOO STARTED THIS PROJECT FOR HUMANITARIAN PURPOSES. ON JIMMY CHOO’S GLOBAL INSTAGRAM PROFILE CALLS ON ANYONE INTERESTED TO SEND YOUR SHOE CREATION BY MAY 15.
The company announced that five of the most successful models to choose from a follower profile on Instagram will produce as part of a new collection for 2021.
“It’s important to try to maintain a positive attitude in these challenging times. The world is fighting the eye of the invisible enemy, and that can be emotionally and mentally exhausting. Mother Nature continues its rhythm, spring is just beginning and the trees are flowering in my garden and give me the necessary light on end of the tunnel We never needed to look at things that relax us and keep us positive. For my first #CHOOSKETCH I created an imaginary shoe inspired by the sheer beauty of flowers in bloom contrasting with the endlessly blue sky bathed in golden sun. ‘but nature continues with its magic, which encourages my optimism’, wrote Sandra Choi (creative director of Jimmy Choo) with her first published creation. Her first published creation was called Optimism.