cover photo: http://www.designhooks.com
Jeans clothing has gone through an incredible journey from ordinary clothing workers to fashion shows throughout its long history. Today we see jeans clothes in all daily combinations from chic combinations to editions at elite social events (except for social events where the dress code is strict and requires the wearing of business suits / evening dresses). Gone are the days of blue jeans clothing that can be seen in all colors today. The canvas from which today’s clothes are made can be painted in all colors. The universality of jeans clothing has no competitors in the modern fashion world. Jeans clothing will no doubt withstand all future fashion turbulence.
Jeans clothing is cheap, comfortable and durable
The three principles in the subtitle briefly describe the requirements that jeans clothing (and other work-wear) meets. In the 19th century, jeans overalls were worn by workers on American farms. That was not the original role of jeans overalls. Sailors from the Italian city of Genoa were given blue dyed woven cotton pants several centuries earlier — according to available information. The canvas from Genoa fulfilled all three principles. In addition to sailors, all other hard workers later began to wear blue clothes. The word jeans originated precisely as a synonym for this type of canvas. The French call the city of Genoa- Génes, which eventually became “jeans” in English. In the 17th century, this blue canvas became the basis for making work clothes in the north of Italy.
At that time, the English exported larger quantities of a similar fabric from India, which they called “dangar”. They used it for similar purposes. In France, weavers from Nimes tried to develop their own version of durable canvas. Weavers from Nimes are responsible for the second version of the word for jeans – “denim”. The French originally marked their fabric with “serge de Nímes”, which eventually became denim. Natural indigo was used to dye fabrics. Indigo arrived from India until the 19th century as an essential trading product of that time. The discovery of an industrial way to synthesize indigo blue adds that part of the work to a turnaround. The choice of indigo came about for practical reasons. On the dark color, stains and stains were less noticeable as well as prints from everyday use. Today’s denim clothing industry consumes 20,000 tons of this dye annually to meet the needs of the market.
Gold rush in California
When news broke in the mid-19th century that gold had been discovered in California. No one could have guessed what would happen next. Hundreds of thousands of people went to that part of the United States in search of gold. Among them was merchant Levi Strauss, an immigrant from Germany. Strauss did not come to America in search of gold, but to open a grocery store. Gold diggers bought from him all the necessary equipment and supplies for their golden adventures. The diggers brought the gold that Strauss obtained without hard and arduous digging in the gold mine. This enterprising merchant encountered a gold vein when the tailor Jacob Davis offered him a partnership in the realization of the invention. Strauss accepted the offer and in 1933 became the owners of a patent for copper reinforcements on the pockets of jeans. Today, we accept these small metal reinforcements as part of jeans clothing. Yet at the time, small metal reinforcements were a revolutionary invention. They prevented the jeans from tearing at the places of loading. So the jeans lasted as long as the customers wanted. Jeans pants are soon becoming a reliable and affordable workwear. That was enough to dominate the market and enter legend.
Jeans clothing is gaining planetary popularity
The transition from work clothes to fashion details did not go fast. Decades passed after Strauss’s patent until jeans became a part of everyone’s everyday clothing. One of the key moments was the film with James Dean in the lead role “Rebel Without a Cause”. Jeans pants are accepted by young rebels at the time. With the popularity of jeans, the popularity of a new type of music – rock & roll music – grew. The hippy movement of the 60s of the last century expands the base of jeans lovers. Jeans are accepted by punk fans and most other subcultures. During the division of the world into the Western and Eastern blocs, jeans clothing was a symbol of prosperity and freedom for all people from the Eastern Bloc states. Jeans clothing was then smuggled and sold at unimaginably and dizzyingly high prices.
Ecological aspects of jeans clothing
Environmentalists in recent years have pointed to the problem that the average pair of jeans requires 3,400 liters of water. This includes the watering of cotton in the cotton fields, the cost of water during the production of jeans and the amount spent on washing during the average use of one pair of pants. If the jeans are additionally treated to have a worn look, this volume of water consumed increases.
In 1935, the first deliberate bleaching of jeans took place in Vogue magazine to give jeans a worn look. Many jeans whitening techniques have been developed since that time. It is often heard that a certain fashion company sells a worn-out piece of clothing more expensively than the original. The elderly population continues to shake their heads suspiciously when they see their offspring or grandson in “worn out” jeans. But their parents used to shake their heads like that too. So nothing has changed in years. Jeans clothing binds many generations.
The monochrome approach is modern, so you won’t go wrong if you choose the upper part (shirt or tunic) of jeans with jeans. These two pieces of clothing do not necessarily have to be the same shade of blue. It is important that the shades agree to have a uniform appearance. Everyday editions allow a combination of jeans, sneakers and blazers. A simple summer combination allows jeans, an elegant T-shirt and sandals / heels with heels. Choose the jeans model in which you feel best and most comfortable because jeans are a symbol of freedom of spirit.
More jeans on http://www.macys.com