Applications for the L’Oréal Brandstorm 2021 student competition

One of the biggest student competitions, L’Oréal Brandstorm will bring together students from all over the world for the 29th year in a row and unite them in a creative challenge.

Contestants will have the opportunity to design an Invent the Beauty Shopping Experience through Entertainment experience.

During the competition, students will have the opportunity to learn more about the world of retail and e-commerce under the mentorship of L’Oréal’s digital experts. All Croatian students can apply for Brandstorm, and online applications for the competition are open until March 12, 2021.

All interested students can apply for the competition in teams consisting of three people. After devising the project idea, the teams have the opportunity to enter the selection for the national finals.

The winning team of the national final will participate in the international semifinal where 10 teams are selected, which will participate in the world competition in Paris.

“At L’Oréal, we firmly believe that the world belongs to young people. At a time of economic insecurity brought on by the coronavirus pandemic, our company is more than ever committed to supporting young people at the beginning of their professional lives. We want to provide them with a professional experience that will provide them with opportunities for further development and development, ”said Jean-Claude Le Grand, Executive Vice President of Human Relations at L’Oréal.


This year’s edition of the largest competition in innovation is particularly focused on digitization, and L’Oréal’s experts will mentor competitors. In this way, students will have the opportunity to work with professionals with many years of experience in the world of retail and e-commerce, which will further enrich their entire experience of participation.

In addition, this year, for the first time, students can choose categories within the main theme, namely # 1 designing new products and services, # 2 designing new business models and # 3 designing new experiences inspired by the entertainment trend.

The finalists of this year’s Brandstorm will have the opportunity to present their projects to an international jury, including L’Oréal’s Executive Board consisting of Barbara Lavernos, Executive Vice President and Director of Technology and Operations, Lubomira Rochet, Chief Digital Officer and Jean-Claude Le Grand, Executive Vice President human resources.

The winning team will win the main L’Oréal Intrapreneurship Award and develop their idea and project at the world’s largest startup campus – Station F – Paris. In addition, they will be available to L’Oréal’s digital experts and external collaborators, including the Modiface team, a global leader in AR and AI in the beauty industry, to provide them with guidance and support in project implementation.

“We invite all students to join the global student competition Brandstorm 2021. An additional goal of this year’s competition is to create a stronger link between the younger generation and the business world, encouraging students to be creative and explore their entrepreneurial skills and opportunities, but also to learn team play.” concluded Lubomira Rochet, L’Oréal’s Chief Digital Officer.

Last year’s edition of Brandstorm gathered almost 50,000 participants from 65 countries, and as many as 99.5% of participants said they would recommend everyone to participate in this competition. In recent years, Brandstorm has grown from a marketing competition to a kind of challenge that disrupts the technology industry, which also reflects L’Oréal’s ambition to become a “BeautyTech” company.


March 2021 – the final deadline for applying to the competition
March 2021 – deadline for submitting a project idea
April 2021 – national final
May 2021 – International semifinals of the competition
June 2021 – World Cup finals in Paris

About Brandstorm:

Designed 29 years ago, L’Oréal’s Brandstorm has grown into one of the world’s largest innovation competitions for students and brings together participants from 65 countries. Students from all countries can apply for the competition, regardless of their field of study. The competition brings together over 48,000 participants each year, in groups of three undergraduate students from the same or different schools / universities. Students have several months to devise and implement a concept.

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