In 2019 Amazon launches its first skincare brand

Amazon has launched itself (its first make-up range Find Beauty) into the world of skincare.

The brand called Belei – deriving from ‘Believe in beauty’ – is a refreshingly low-priced and affordable 19-piece range. Any potential customers can decide between everyday skin solutions and cleansers and a wide selection of products.

Skincare buffs might still prefer something a little more techy – no retinols here – but the range has cottoned on to the fact that people like to wash their face in different ways, offering five different types of cleanser – with every product, naturally, qualifying for next day delivery.

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