Today, we often hear the newer concept of trade, the so-called “concept store”, in the media and on social networks. These shops are a counterpart to the former shoe and confectionery shops, barbershops, tailor shops and other specialized shops and crafts. Concept stores offer a balance to the modern aggressive way of shopping and living. They also remind customers of ethics, love and the ability to listen to their own instincts.
Collective opportunities and the constant development of technology bring progress accompanied by numerous shortcomings. The purchase of products was somewhat facilitated by the mega-popular online shopping. However, online shopping has also increased carbon footprint and environmental pollution due to the transport of purchased products. The dominance of large retail chains has largely led to the slight disappearance of small producers, artisans and local creatives. Alienation and impersonality emerged during the buying process. People make little visit to the remaining small shops and craft shops in search of a tailoring and sewing service, shoe and hat repair, and similar services. Therefore, the small shops in which we used to procure all the necessary goods and demand all the necessary services are slowly closing down and disappearing into the environment. Some enthusiasts are trying to revive these services with the so-called “concept store”. Concept store is the idea of conceptual actions that offer a service with a personal approach to the individual. In recent years, this idea has become more familiar and is spreading around the world. These new stores are reminiscent of some good old days when we visited tailoring salons, for example. There the owners and tailors took our measurements, height, weight, offered a variety of sewing materials often with a homely atmosphere with coffee or tea with homemade biscuits. The coziness of these former shops, which exuded a personal stamp, family atmosphere, warmth and soul – gave the impression of closeness with the owners among fashion magazines and fabrics that shaped our appearance and outlined the soul and thoughts. That is why today’s concept stores have again quickly found their way to end customers through a matrix of numbers, digital signals, molds, uniformity and mass alienation of people from each other.
Owners of new concept stores are most often people who weave their own lifestyles into these stores and support the idea of sustainability, ethical production, fair trading, environmental awareness and environmental protection, and are most often oriented towards local producers. Many of these indoor shops offer playrooms for children, small coffee bars, patisseries and the like. Concept shops offer authentic products by local designers, quality workmanship and original design. Generally speaking, the concept store gathers domestic designers and brands of handmade clothes (most often natural materials, viscose, cotton, silk), jewelry, ornaments and fashion accessories. These stores are counter-difficult to trendy and mass production of low quality, cheap styles and aggressive design, the result of which is very harmful to the environment and the well-being of people in every sense. Cheap clothes of poor quality are produced, which are worn for a short time and then thrown away. It ends up in wild dumps and rivers. The production and transport of this wardrobe are disastrous all over the planet. Concept stores create a small but common sense local alternative to large retail chains. Concept stores offer handmade pieces of clothing made of high quality materials and local designers from their community. They offer warmth and intimacy with designers and their creations that we can personally see on the spot, touch with our hands, touch and at least for a moment feel a breath of freedom and some warm old and eternally past times. People will always need direct contact and a feeling of the warmth of energy exchange and shelter from the noise of modern living, pollution of various kinds and the moral stumbling block of society and the backwardness of people. The concept store is a kind of wonderful escapism into modern and applied art and a much-needed ethic. Change sometimes requires will and awareness, and the hope that in a short time it is still possible to make small changes anytime, anywhere in the world. These small changes can very quickly lead to positive changes on a global scale. The small steps of individuals have driven great changes throughout history, sometimes literally overnight.
Some concept stores in Sarajevo (Bosnia and Herzegovina):
Avant-garde concept store brings a Parisian touch to Sarajevo. The Burtuquaali concept store provides customers with a genuine flavor of world fashion with an eclectic inventory of iconic brands and hand crafted products, from extravagance jewelry and sunglasses to chic shoes with real Swarovski Elements and luxury leather jackets.
Address: Kulovića 9, Sarajevo
Tel. (+387) 33 550 860
Concept Store Ides (Zenica, Bosnia and Herzegovina)
Concept store “Kofer” (Zagreb, Croatia)
All The Luck in The World (Amsterdam, The Netherlands)
Friday Next ( Amsterdam, The Netherland) http://fridaynext.com/